How to Promote Your Bar's Happy Hour and Increase Sales

Learn how to promote your bar's happy hour & increase sales with special food & drinks offers, fun events & supreme marketing strategies.

How to Promote Your Bar's Happy Hour and Increase Sales

Happy hour is a great way for bars and restaurants to increase sales and attract customers during off-peak hours. Offering special food and drinks, organizing fun events, and using supreme marketing are all great ideas to make your happy hour stand out. For example, Summerville Sports Bar recently held a happy hour that featured discounted drinks and food, as well as a variety of games and activities. According to a recent study, an average of 46% of happy hour attendees were attracted by the price of beverages, while 41% were attracted to offers of affordable food.

When planning your entertainment, it's essential to know the types of guests that frequent your location. With social media, signs on tables, and even word-of-mouth marketing, you can build brand awareness by promoting your drinks and special happy hour dining offers. Creating packages with drinks and the most popular dishes but with higher profit margins is an essential component of the happy hour program. The most popular dishes on a happy hour menu are beers, cocktails, non-alcoholic cocktails, and snacks. Bars and restaurants generate 60.5% of their average weekly sales thanks to happy hour, even with big discounts at the table.

According to Nielsen reports, “Happy Hour traffic on Wednesdays is 23.9% higher than on other days of the week, making it the “most valuable quarter of the day” for bars and restaurants. If your bar and restaurant are located near wineries or breweries, you can easily take advantage of it. Nighttime happy hours have become a popular way for many bars and restaurants to attract a younger audience. You should also have a good website for your bar and restaurant where you can promote happy hour ideas along with menus and other events. To make sure your happy hour is successful, provide consistent, high-quality service and maintain your creative strategies.

According to TouchBistro's How Diners Choose Restaurants report, 80% of visitors to a restaurant will visit a new restaurant based solely on receiving a discount or promotion. No matter what you call it (beer on point, social hour, discounted drinks, cost-effective cocktails), happy hour is that magical time of day when discounts on drinks and snacks are offered at many restaurants and bars.